AI Search Competitor Audit

Where does AI recommend your competitors?

We test 80+ real buyer prompts across ChatGPT and Claude, then show where your brand appears, which competitors win, which sources get cited, and what to fix first. Delivered in 48 hours.

GET AI VISIBILITY AUDIT — $497
SEE SAMPLE FINDING
80+
real buyer prompts
tested across ChatGPT and Claude
2
AI engines audited
with live web search enabled
48hr
turnaround
from payment to dashboard
$0
per AI impression
AI mentions are organic, not paid
What You Get

Four deliverables. Zero guesswork.

Every audit includes a full interactive dashboard you can share with your CMO, SEO team, and agency. Here's exactly what's inside.

01

Where You Show Up

Your brand's mention rate across AI engines, measured against 80+ prompts your real buyers type. Not vanity metrics — the actual percentage of AI conversations where your brand shows up.
Typical finding: brands are mentioned in only 15-30% of relevant AI answers
02

Why AI Trusts Other Sources

AI might know your brand but link to G2, Gartner, or your competitor's blog instead. We measure the gap between being mentioned and being cited — and show you exactly which third-party sources AI trusts more.
The average citation gap is 25-40 percentage points
03

Which Competitors AI Recommends

A quadrant scatter plot mapping every competitor by mention rate vs. citation rate. See instantly whether you're a Strong Authority, Awareness Gap, Niche Authority, or Invisible — and where every competitor sits.
Most brands discover they're in the "Awareness Gap" quadrant
04

What To Fix First

P0/P1/P2 recommendations with evidence from the data, specific pages to create or modify, and expected impact timelines. Each recommendation includes the issue, proof, and exactly what to do next.
Typical P0: close citation gap with structured comparison pages (+15-25% in 60 days)
How It Works

Three steps. 48 hours. No meetings.

No sales calls, no onboarding decks, no 6-week timelines. Submit your brand, we run the audit, you get a dashboard.

1

Submit your brand

Brand name, website, up to 5 competitors, and your industry. We select the right prompt set for your vertical. Takes 2 minutes.
2

We run the audit

80+ prompts sent to ChatGPT and Claude with live web search enabled. Every response is audited by AI for brand mentions, source citations, list position, competitor presence, and sentiment.
3

Get your dashboard

Private interactive dashboard with all five views: visibility metrics, citation gap analysis, competitive map, prioritized recommendations, and full raw response data. Shareable link for your team.
Why This Matters

AI search is becoming the second search channel.

Your buyers now ask AI for recommendations before they Google. If AI doesn't mention you, you're losing deals you'll never know about.

The shift is already here
58% of B2B buyers now use AI tools for product research. When a procurement manager asks ChatGPT "best customs broker for ecommerce importers," the AI's answer replaces the first page of Google. There are no ads, no ten blue links — just one narrative answer with 3-5 recommended brands.
SEO and GEO use different signals
SEO ranks pages by backlinks, keywords, and domain authority. AI engines rank brands by citation frequency across trusted sources, structured data, entity recognition, and content recency. A brand with great SEO can be completely invisible to AI if it lacks the signals AI models use to form recommendations.
First position wins everything
In a Google SERP, position 1 gets ~30% of clicks. In an AI answer, the first brand mentioned gets 70%+ of the trust signal because the user reads it as a direct recommendation, not a ranked list. Position 5 in an AI response is essentially invisible.
The citation gap is costing you deals
AI might mention your brand but cite G2, Gartner, or a competitor's website as the source. This citation gap means AI acknowledges you exist but doesn't trust your content enough to link to it. Your competitors get the referral traffic from the same answer that mentioned you.
Your competitors are already optimizing
Forward-thinking brands are adding FAQ schema, comparison pages, original benchmarks, and structured TL;DR summaries to win AI citations. Every week you don't track AI visibility, your competitors build a lead that compounds like SEO authority did in 2010.
This is measurable and fixable
GEO isn't theoretical. We give you specific pages to create, schemas to add, sources to target, and review platforms to prioritize. Our audits include expected impact timelines and evidence from real AI responses — not guesswork.
Traditional SEO GEO (What We Measure)
What's measured Keyword rankings, backlinks, traffic Mention rate, citation rate, answer position, sentiment
Where it matters Google, Bing search results ChatGPT, Claude, Perplexity, Google AI Overviews
How users see you One of 10 blue links Named recommendation in a narrative answer
Key signals Backlinks, keyword density, page speed Citation frequency, structured data, E-E-A-T, content recency
Competition Crowded — every brand does SEO Early mover advantage — most brands don't track this
Cost per impression Paid ads: $2-50 per click $0 — AI mentions are organic
Example Finding

What an audit reveals.

Here's a real example of what we find when we audit a brand. Names anonymized.

PROMPT TESTED
"Best customs broker for ecommerce importers"
AI RESPONSE SUMMARY
  • 01 Competitor A mentioned first as "top recommendation"
  • 02 Competitor B mentioned second
  • 03 Your brand not mentioned at all
  • 04 Sources cited: G2, competitor blog, industry guide
  • 05 Your website: not cited
RECOMMENDED ACTIONS
  • P0 Build comparison page: "[Brand] vs Competitor A for ecommerce"
  • P0 Add FAQ schema to customs brokerage service page
  • P1 Publish importer-specific guide with original data
  • P1 Get listed/reviewed on G2 (top cited source)
  • P2 Add structured TL;DR to top 10 landing pages
Expected impact: visible in AI answers within 60-90 days
Pricing

One audit. Full picture.

Everything you need to understand and improve your AI visibility. No subscription required.

$497
ONE-TIME AUDIT
Flat fee. No subscription. No sales call.
GET STARTED
Frequently Asked Questions

Common questions about GEO audits.

GEO is the practice of optimizing your brand's presence in AI-generated answers from engines like ChatGPT, Claude, Perplexity, and Google AI Overviews. Unlike SEO which optimizes for search rankings, GEO optimizes for being mentioned, cited, and recommended first in AI responses. It's a new discipline that requires different strategies: structured data, original research, FAQ schemas, comparison pages, and E-E-A-T signals that AI models use to select which brands to recommend.
An SEO audit measures backlinks, keyword rankings, and page authority in traditional search engines. A GEO audit measures completely different metrics: how often AI engines mention your brand (mention rate), whether they cite your website as a source (citation rate), what position you appear in AI-generated recommendation lists, and what sentiment AI uses when describing you. These are fundamentally different signals. A brand can rank #1 on Google but be completely absent from ChatGPT's recommendations.
We run 80+ real buyer prompts across ChatGPT (GPT-4o with web search) and Claude (Sonnet with web search). Both engines use live web data, meaning they pull current information rather than relying solely on training data. This gives you a real-time picture of how AI sees your brand today, not six months ago.
A citation gap occurs when AI mentions your brand in its response but cites a competitor's website or a third-party source (like G2, Gartner, or Reddit) instead of your own domain. This means AI knows you exist but doesn't trust your website enough to link to it. The average citation gap we see is 25-40 percentage points. Closing this gap — by improving your content's authority signals — is typically the highest-ROI GEO action.
48 hours from payment. You receive a private link to an interactive dashboard with five views: visibility metrics, citation gap analysis, competitive positioning map, prioritized action plan, and full raw response data. No meetings, no onboarding calls — just the data.
We run audits across all B2B and B2C verticals. We have specialized prompt sets for Customs & Trade, SaaS/Software, Legal Services, Healthcare, Financial Services, E-commerce, and Manufacturing. For each industry, we select prompts that match what real buyers in that sector actually ask AI engines.
Yes. Your dashboard is a private URL that you can share with your CMO, SEO team, agency partners, or anyone else. It's a fully interactive web application — not a PDF or slide deck. Every chart is live, every table is sortable, and all raw data is accessible.
Not yet — we're launching a monthly monitoring tier at $297/month soon. For now, the one-time audit gives you a comprehensive baseline. Most brands run a follow-up audit 60-90 days after implementing the action plan to measure improvement.
Yes, and that's one of the most valuable parts of the audit. ChatGPT and Claude often recommend different brands for the same prompt because they weight sources differently. The audit separates results by engine so you can see exactly where each one ranks you — and tailor your strategy per platform.
Yes. We don't use generic queries. For each industry, we build prompt sets based on what real buyers actually type into AI tools — comparison questions, "best X for Y" queries, alternative searches, and problem-specific queries. We select the right prompt set for your vertical when you submit your industry.
No. The audit identifies exactly what to fix and provides evidence-based recommendations, but AI engine behavior changes over time. What we can guarantee: you'll know precisely where you stand today, why AI prefers certain competitors, and which specific actions have the highest expected impact. Brands that implement P0 recommendations typically see measurable improvement within 60-90 days.
You get your dashboard and action plan. From there, your team or agency implements the recommendations. If you need help with implementation, we offer an optional implementation planning session. Most clients re-audit after 60-90 days to measure progress and identify the next round of optimizations.
Start Your Audit

Tell us about your brand.

Fill in the details below. After payment, we run your audit and deliver your interactive dashboard within 48 hours.

At least one competitor required. We'll include industry leaders automatically.
We'll send your dashboard link to this address.
Secure checkout. Results in 48 hours.